A huge thank you to Thorn Lighting Ltd, our business link with the Future Business Magnates (FBM) Competition, who provided the students with the opportunity to meet employees and discuss their final ideas for the 2019 brief on Thursday 13th December 2018.
The students outlined their x3 proposed ideas to Thorn Lighting Ltd having conducted detailed SWOT analyses, internet-based research and group discussions. Thorough feedback was provided and students were encouraged to familiarise themselves with the Pugh Matrix to establish a set of criteria options to score the strengths and weaknesses of each idea.
The theme for this year’s FBM Competition is ‘made in Durham, exported worldwide’ and as Thorn Lighting Ltd export their products globally, they provided a great insight into the distribution channels and cost effectiveness of each idea.
The students are now in a strong position to select their final idea and submit the Challenge 2 Assignment.